About Craig Chevrier and Responsible Media Strategy
Be Socially Responsible. Question Media!
I am a web marketing strategist, Internet plannner & consultant, educator,
activist, writer, and public speaker. My experience teaching a media ethic
course at Champlain College for 7 years, along with my undergraduate degree
in journalism and my master’s degree in Political Communication, as well as my 12 years
of experience in marketing and web development, have contributed to my
skepticism and concern about the interaction of mass media and society.
The future of our society is jeopardized by a system where
information – and indeed, “truth” – is a commodity, where people can choose
to believe spin rather than be armed with facts on which to base decisions
about their society and themselves. This includes a need to understand the technology,
and what it has to offer us. And it means being honest with clients about the capabilities
and limitations of the Internet and web-based communications.
My focus in all my work is on sustainable, fair media that empowers its
audiences to participate in the workings of their daily lives and to fully understand the products
and ideas they consume.
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Vermont Based Online Marketing Strategy
Socially-Responsible Website & Online Marketing
Consulting for Your Business or Nonprofit
I have worked for organizations of all sizes and stripes. From environmental
nonprofits and foundations to large educational institutions and national
retail corporations, I have assisted in developing Internet marketing
and online technology strategies that allow organizations to optimize
their web presence, and to do so in a way that meets the needs of both
the senders and receivers in the online & offline marketing, communications,
and activism/fundraising areas.
I can help you with your search engine optimization (SEO) and pay-per-click
planning, Google Analytics tracking and reporting, technological resaerch,
website planning, and media relations and direct marketing programs.
My fulltime job is as senior strategist and account director at Vermont Design Works, and most
of my client work would be through VDW -- a full-service web design, development and marketing agency. I also refer smaller-budget projects who cannot afford
an agency, to local freelance partners, including Answer Media Collective, a Vermont-based virtual agency specializing in website design and online marketing for nonprofits and small businesses. Finally, I take on pro bono projects for organizations whose missions I support.
Contact me for consulting services
for your company, nonprofit, or activist organization.
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Question Media Blog: VT News Analysis... and more
Despite Hannford's PR ploys, any plan that builds a 36,000 square-foot, 24-hour store in Hinesburg can't work.
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Despite Hannford's PR ploys, any plan that builds a 36,000 square-foot, 24-hour store in Hinesburg can't work.
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Tired of the ear-splitting roar and house-shaking rumble of the F-16? They are quiet compared to the F-35, coming soon to the Burlington airport.
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I have gone on the record advocating tax resistance as a form of protest by the aggrieved forgotten classes. But this form of tax resistance is beyond what I would support!
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If you whip yourself, it's a sign of being "Christian", and maybe you can be Pope. If you let someone else do it, you might end up dead, like our friend David Carradine.
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You gotta wonder if the Pentagon's strategy was to make our soldiers pay for our questioning of the logic of these "wars".
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I have always felt lucky to be in an job I truly enjoy, but after reading this article, I feel privileged, too. Now, I better sell some more websites so I can stay here for a decade or more...
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1. We still don't know the facts on health care reform. 2. The health care system is *already* government-run!
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Not sure corporal or capital punishment is the way to handle teens addicted to the Internet -- or any addiction for that matter.
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Maybe the good Senator from Connecticut can use some of the money he saved in refinancing his vacation homes for his cancer treatment. Oh, no, wait -- we pay for that *in full* already!
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Unsure the merged Yahoo!/Bing will ultimately beat Google, but it makes things interesting.
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Sick of conspiracy theories? Global warming, racial inequities in justice, comets headed for Earth... and cell phone usage causing car accidents. Hang up and drive.
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So much for a "change" in the White House -- aside from public speaking skills, Obama has done nothing to differentiate himself from the Bush years. Democrats = Perpetual war. Remember John F. Kennedy?
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