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SKILLS

Proven management, strategy and leadership ability in integrated and interactive marketing, advertising, and online fundraising, development and customer relationship settings; strong written and verbal communication, analytical and organizational skills; successful project management experience in large-scale Internet initiatives, including user interface, content management, customer relations tools, and back-end data integration projects; sound technical knowledge and software and data competency, including systems training and consulting; and the ability to work productively and meet deadlines either autonomously or in a team setting.

EXPERIENCE

Vermont Design Works, Winooski, VT 05404
Director of Accounts & Strategy, July 2007 – Present

Responsibilities: Driving all sales to new and existing clients; developing online and offline marketing strategies and strategic plans for integrated marketing and branding programs; defining and introducing new products, services, and techniques to the agency team for inclusion in client projects; developing agency marketing and sales strategies, including prospecting processes, lead generation, online advertising campaigns, and Google Analytics optimization.

Highlights: Doubled the average cost of web development engagements within the first 3 months of employment; brought new products and services strategies to the team for driving the evolution and competitiveness of Vermont Design Works in the Vermont and New England web design and marketing consulting markets.

Propeller Media Works, Burlington, VT 05401
Senior Manager, Accounts and Projects, July 2005 – July 2007

Responsibilities: Overall relationship and project management responsibility for client web site design and development projects and online marketing initiatives, including content management and marketing database development, search engine marketing and optimization (SEM/SEO) programs, e-mail marketing, and online advertising; managing the Account Services department and staff; identifying upsell and cross-sell opportunities for existing clients; directing planning sessions with clients and agency creative and programming teams; participating on new business team and writing or assessing new business proposals.

Highlights: Managed relationships and strategy for all of the agency’s top-tier clients, including Stowe Mountain Resort, Vermont Public Radio, Seventh Generation, SkiVermont, GoStowe, and EatingWell Magazine; introduced new project management methodology and e-marketing capabilities for a boutique agency attempting to redefine its market and service offerings.

The University of Vermont, Development & Alumni Relations, Burlington, VT 05401
Internet Communications Director (System Title: Senior Marketing Specialist), August 2002 – July 2005

Responsibilities: Managing all facets of online communication for development, alumni relations, and capital campaign; managing design and technical vendors; acting as liaison between University Communications and the Alumni Relations office for all Internet communications; driving e-mail and marketing integration with traditional marketing materials, including integrating database communications with Campaign and Reunion initiatives; managing working relationships with development and alumni-oriented content stakeholders in University divisions external to Alumni Relations; and managing divisional technical and editorial staff members.

Highlight: Managed the redevelopment of a static web site to a dynamic, registration-based online community and data tracking system.

Champlain College, Burlington, VT 05401
Adjunct Instructor, December, 2002 – Present

Responsibilities: Instructing the Social Responsibility in Media Communications course; developing curriculum for teaching basic tenets of ethical frameworks in media management and design to fourth-year media students. Instructing Internet-based Marketing, required for all marketing, media design, public relations, and business students.

Highlight: Developed curriculum for media ethics and technology review course.

The Jill Stein for Governor Campaign & The Tony Lorenzen for Lt. Governor Campaign, Somerville, MA 02144
Communications Director, April 2002 – August 2002

Responsibilities: Overseeing communications for statewide political campaigns, including media relations, party relations, policy research and strategy, and materials; managing updates and ongoing maintenance of Web site; assisting candidates with issue statements, speeches, and public appearances; coordinating activities with other statewide campaigns.

Highlight: Streamlined editorial, issues statements, web publishing, and media relations.

PJA Advertising + Marketing and ultra, a pja new media company, Cambridge, MA 02138
Senior Strategist, Director of Interactive Services, June 2001 – April 2002
Senior Producer/Content Manager, May 2000 – June 2001

Responsibilities: Overall strategy and project management responsibility for interactive marketing programs for PJA clients, managing profit and loss for all client relationships and acting as primary client liaison; supervising design, development and account teams; identifying convergence opportunities for PJA and ultra in online and traditional advertising and marketing programs, including online fulfillment, interactive product demonstrations, data collection and storage, and campaign effectiveness tracking; planning user interface design, functionality of Internet sites and interactive applications, content management systems and publishing tools, and integrated marketing and advertising initiatives; developing new business presentations, contract writing and negotiation; managing the company’s production schedule and planning personnel resources.

Highlights: Integrated subsidiary online design/development teams and processes with parent company operations; planned the agency’s first content-managed, database-driven web site offerings and hired technical and database development staff.

Organization for the Advancement of Structured Information Standards (OASIS), Billerica, MA 01821
Managing Editor, XML.ORG, November 1999 – May 2000

Responsibilities: Managing all site publishing and content operations; developing the site content and editorial strategy; working with OASIS Board and management team to ensure consistency among consortium Internet assets; managing relationships with consulting and programming vendors; strategic planning and project management for site design and development; managing budget of more than $330,000; presenting Internet strategy and technical requirements to the consortium Executive Director and Board of Directors.

Highlight: Managed site redesign and developed worldwide taxonomy for XML data schema repository within first 60 days of employment.

Trans World Entertainment Corporation, Albany, NY 12203 Internet Content Manager, TWEC.com, June 1998 – November, 1999
Responsibilities: Managing strategic planning for site content and publishing infrastructure; hiring and supervising Internet editorial and content staff; supervising relationships with content database vendors; managing development projects and acting as liaison between TWEC and programming vendor; managing on-site text, graphics and linking.

Highlight: Designed and managed the development of a fully-editable, database-driven online product catalogue of 2,000,000 retail products and online-only downloadable music.

MapInfo Corporation, Troy, NY 12180
Corporate Communications Specialist, June 1995– July 1998

Responsibilities: Proposing new sales support collateral; writing brochures, technical specification sheets and product descriptions; versioning content for use on corporate and partner web sites; acting as liaison with graphic designers; assisting in advertising and public relations materials creation, and writing and editing corporate press releases; participating on product launch committees and planning and executing worldwide user conferences; planning and executing corporate-wide marketing fulfillment and inventory system.

Highlight: Wrote all online content for product marketing and targeted industry marketing initiatives, and developed site information architecture.

SERVICE & VOLUNTEERISM

Hinesburg Land Trust
Board Member, December 2003 – Present
Advisory Committee, LaPlatte River Headwaters at Bissonette Farms conservation project

Action Coalition for Media Education
Board Member, October 2006 – Present
Member Volunteer, February 2006 – Present

Vermont Green Party
Co-Chair, May 2005 – December 2005
Chair, May 2003 – April 2005
Delegate, Green Party of the United States, May 2003 – December 2005
Chair, Hinesburg Town Committee, October 2003 – Present

National Alumni Committee, Utica College of Syracuse University
Committee Member, Marketing Subcommittee Member, April 2004 – Present

EDUCATION

State University of New York, Albany, NY 12222
Master of Arts, Communication, 1997.
Concentration: Political/Organizational Communication.

Utica College of Syracuse University, Utica, NY 13502
Bachelor of Arts, Journalism, 1991.
Achieved Dean's List Honors 7 of 8 semesters in attendance. Two-time recipient of The Ray Simon Institute for Public Relations Award for Excellence in Mass Media Research (Ethics category, 1990; Law category, 1991).