Samples of Online, Traditional, and Integrated Marketing Work
Vermont Design Works
- Flower Power Fundraising www.flowerpowerfundraising.com – developed Internet strategy; managed customer relationship; managed design/development team
- Flynn Center for the performing Arts www.flynncenter.org - developed Internet strategy; managed customer relationship; managed design/development team
- FlynnTix www.flynntix.org - developed Internet strategy; managed customer relationship; managed design/development team
- New England Culinary Institute www.neci.edu - developed Internet strategy; managed customer relationship; managed design/development team
- Discover Killington www.discoverkillington.com - developed Internet strategy; managed customer relationship; managed design/development team
- Kids Fly Safe www.kidsflysafe.com - ; developed Internet strategy; managed customer relationship; managed design/development team
- Flynn Center for the performing Arts www.flynncenter.org - developed Internet strategy; managed customer relationship; managed design/development team
- Equal Exchange www.equalexchange.coop - developed Internet strategy; managed customer relationship; managed design/development team
- Lang, McLaughry, Spera Real Estate www.lmsre.com - developed Internet strategy; managed customer relationship; managed design/development team
Propeller Media Works
- Vermont Public Radio www.vpr.net – developed Internet strategy; managed customer relationship; managed design/development team
- Seventh Generation www.seventhgen.com – provided CMS consulting services; developed Internet strategy; managed customer relationship; managed design/development team
- Stowe Mountain Resort www.stowe.com developed Internet strategy; managed customer relationship; managed design/development team
- Stowe Area Association www.gostowe.com – >developed Internet strategy; managed customer relationship; managed design/development team
- Windham Mountain Resort www.windhammountian.com – developed Internet strategy; managed customer relationship; managed design/development team
- Trapp Family Lodge www.trappfamily.com – developed Internet strategy; provided SEO consulting services; managed customer relationship; managed design/development team
- The Villas at Trapp Family Lodge www.trappvillas.com – developed Internet strategy; provided SEO consulting services; managed customer relationship; managed design/development team
- EatingWell Magazine www.eatingwell.com – developed Internet strategy; managed customer relationship; managed design/development team
- Vermont Foodbank www.vtfoodbank.org – developed Internet strategy; managed customer relationship; managed design/development team
- Gunstock Mountain Resort www.gunstock.com – developed Internet strategy; managed customer relationship; managed design/development team
- Mr. John www.mrjohn.com – developed Internet strategy; managed customer relationship; managed design/development team
- Russell Reid www.russellreid.com – developed Internet strategy; managed customer relationship; managed design/development team
University of Vermont
- Online community launch; designed to complement new UVM online brand www.alumni.uvm.edu –managed design/development of data-driven portal and management tools by vendor and internal teams; wrote and/or edited all web site content
- Online/offline annual report www.alumni.uvm.edu/annual – managed design and integration of offline and online annual report; edited content for interactive use
- Campaign web site and print brochure www.uvm.edu/campaign – managed design vendor; coordinated content creation; edited all materials and web text
- Faculty/Staff Campaign web and print content www.alumni.uvm.edu/campuscampaign – managed design and content for campus-wide initiatives
- Interactive campaign brochure (see CD: UVMRegAppeal) – managed interview, writing, design, and development of online campaign movie
Philip Johnson Associates/ultra
- Web sites, integrated with company identity and/or brand launch programs across media types
- Sasaki Associates www.sasaki.com
– managed customer relationship; managed design/development
team; wrote web site content
- Incentive Systems (dba Centive) www.centive.com
– managed customer relationship; managed design team; wrote
web content
- Cerida (subsidiary of AnswerNet) www.cerida.com
– managed design/development team; wrote market-focused web
content
- Arbor Networks www.arbornetworks.com
– managed customer relationship; managed design/development
- Parametric Technology Corp. www.PTC.com
– managed web design/development team
- At Stake www.atstake.com
– managed web design/development team
- Product/service demonstrations (web or CD-ROM) for sales/advertising fulfillment
- Applied Biosystems (see CD: PRC Demo/the PRC) – managed
writing, design, and development of interactive facility tour
- NSI Security (see CD: NSI software.exe) – managed research,
writing, design, and development of interactive advertising and
sales lead fulfillment piece
- Incentive Systems (see CD: IS_demo_full.exe) – wrote content
and managed design, and development of product demonstration
TransWorld Entertainment Corporation
- Retail sales site www.twec.com
(now www.fye.com) – managed
design/developer agency relationship; managed all writing and editorial
functions
- Product information database (music, movies, video games) for 2,000,000
items – planned content management system and product merchandising
GUI functionality
MapInfo Corporation
- Corporate magazine to promote products, services, conferences to
user base – wrote/ghost-wrote and edited all features (and reprints)
to complement corporate market and product initiatives
- Collateral systems for vertical market and product support – planned
and wrote marketing support packages
- Corporate web site www.mapinfo.com
– planned content architecture and wrote/edited all content for
vertical industry, data, and services pages