craig@craigchevrier.com

Portfolio

Samples of Online, Traditional, and Integrated Marketing Work

Propeller Media Works

  • Vermont Public Radio www.vpr.netdeveloped Internet strategy; managed customer relationship; managed design/development team


  • Seventh Generation www.seventhgen.comprovided CMS consulting services; developed Internet strategy; managed customer relationship; managed design/development team


  • Stowe Mountain Resort www.stowe.com developed Internet strategy; managed customer relationship; managed design/development team


  • Stowe Area Association www.gostowe.comdeveloped Internet strategy; managed customer relationship; managed design/development team


  • Windham Mountain Resort www.windhammountian.comdeveloped Internet strategy; managed customer relationship; managed design/development team


  • Trapp Family Lodge www.trappfamily.comdeveloped Internet strategy; provided SEO consulting services; managed customer relationship; managed design/development team


  • The Villas at Trapp Family Lodge www.trappvillas.comdeveloped Internet strategy; provided SEO consulting services; managed customer relationship; managed design/development team


  • EatingWell Magazine www.eatingwell.comdeveloped Internet strategy; managed customer relationship; managed design/development team


  • Vermont Foodbank www.vtfoodbank.orgdeveloped Internet strategy; managed customer relationship; managed design/development team

  • Gunstock Mountain Resort www.gunstock.comdeveloped Internet strategy; managed customer relationship; managed design/development team


  • Mr. John www.mrjohn.comdeveloped Internet strategy; managed customer relationship; managed design/development team


  • Russell Reid www.russellreid.comdeveloped Internet strategy; managed customer relationship; managed design/development team


University of Vermont

  • Online community launch; designed to complement new UVM online brand  www.alumni.uvm.edumanaged design/development of data-driven portal and management tools by vendor and internal teams; wrote and/or edited all web  site content


  • Online/offline annual report www.alumni.uvm.edu/annualmanaged design and integration of offline and online annual report; edited content for interactive use


  • Campaign web site and print brochure www.uvm.edu/campaignmanaged design vendor; coordinated content creation; edited all materials and web text


  • Faculty/Staff Campaign web and print content www.alumni.uvm.edu/campuscampaignmanaged design and content for campus-wide initiatives


  • Interactive campaign brochure (see CD:  UVMRegAppeal) – managed interview, writing, design, and development of online campaign movie


Philip Johnson Associates/ultra

  • Web sites, integrated with company identity and/or brand launch programs across media types

    • Sasaki Associates www.sasaki.commanaged customer relationship; managed design/development team; wrote web site content


    • Incentive Systems (dba Centive) www.centive.commanaged customer relationship; managed design team; wrote web content


    • Cerida (subsidiary of AnswerNet) www.cerida.commanaged design/development team; wrote market-focused web content


    • Arbor Networks www.arbornetworks.com – managed customer relationship; managed design/development


    • Parametric Technology Corp. www.PTC.commanaged web design/development team


    • At Stake www.atstake.commanaged web design/development team
  • Product/service demonstrations (web or CD-ROM) for sales/advertising fulfillment

    • Applied Biosystems (see CD:  PRC Demo/the PRC)  – managed writing, design, and development of interactive facility tour


    • NSI Security (see CD:  NSI software.exe) – managed research, writing, design, and development of interactive advertising and sales lead fulfillment piece


    • Incentive Systems (see CD:  IS_demo_full.exe) – wrote content and managed design, and development of product demonstration


TransWorld Entertainment Corporation

  • Retail sales site www.twec.com (now www.fye.com) – managed design/developer agency relationship; managed all writing and editorial functions


  • Product information database (music, movies, video games) for 2,000,000 items – planned content management system and product merchandising GUI functionality


MapInfo Corporation

  • Corporate magazine to promote products, services, conferences to user base – wrote/ghost-wrote and edited all features (and reprints) to complement corporate market and product initiatives


  • Collateral systems for vertical market and product support – planned and wrote marketing support packages


  • Corporate web site www.mapinfo.complanned content architecture and wrote/edited all content for vertical industry, data, and services pages
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